Uber Eats Eats customers ordering their favourite pizzas and burgers will now receive calorie counts in the app so they can ‘make better choices’, the takeaway giant revealed today.
Leon, Pizza Hut and Burger King are the first vendors to trial the feature with “more restaurants to follow” Uber revealed.
Regulations laid out by parliament back in May require large businesses with 250 or more employees, including cafés, restaurants and takeaways, to display the calorie information of non-prepacked food and soft drink items that are prepared for customers.
The new rules – which come into force in April next year – mean calorie information must be displayed on online menus and on food delivery platforms.
The new feature is likely to be a popular one with Uber Eats users, with 79% of respondents to a Public Health England survey agreeing menus should include the number of calories in items.
“We want to empower our customers to make healthier choices. This is why we’re giving them the information they need to compare different meals and make an informed decision about what they order,” said Sunjiv Shah, general manager for Uber Eats in the UK & Ireland.
The platform said it had a “large and growing range of healthy options, ranging from salads, wraps and poke bowls”.
Last summer rivals Deliveroo said it had seen a 282% increase in demand for ‘healthy orders’ on the platform.