Plans are being proposed to restore Skegness Pier to its former 19th century glory.
The pier will be revamped and also extended to almost 600 metres long.
New owners Mellors Group say they want to create a popular visitor attraction, helping to create new jobs and attract more visitors to Skegness.
A four-week public exhibition will start on Monday, July 26 where local people and visitors will be asked what they think of the plans and what they would like to see restored on the pier.
A spokesman for Mellor Group said: “The proposed restoration of the pier promenade and pier head will bring a sense of the natural beauty of Lincolnshire’s wild coast into the heart of its premier resort town, create a new focal point for retail and hospitality trade and enable the creation of a new state-of-the-art visitor attraction.”
Skegness Pier is 139 years old and currently stands at 118 metres long.